‍PHILADELPHIA (March 11, 2025) – Misfits Market today announced a new partnership with NationsBenefits, the leading supplemental benefits and healthcare fintech solutions provider, to offer members of Medicare Advantage, Medicaid, and commercial health plans access to fresh food and groceries with their NationsBenefits BenefitsMastercard® Prepaid Card*. This partnership allows millions of eligible members to shop for fresh produce, packaged meals, and pantry essentials from a dedicated MisfitsMarket storefront, with delivery directly to their homes.

Integrating Misfits Market's unique supply chain, which focuses on rescuing and redistributing food saved from lesser outcomes, with NationsBenefits’ flex card benefit program, eligible health plan members can now use their allocated funds to access more than 1,200 weekly items, including fresh produce and Misfits Market’s exclusive private label brands.

The blended shopping experience is integrated through NationsBenefits’ proprietary NationsBenefits Marketplace healthcare technology solution, Benefits Pro Portal. The technology enables members to manage all of their supplemental benefits through a single interface and directly connects retailers’ and members’ web portal and mobile applications without having to leave the web portal or mobile application. This is the first healthcare-specific marketplace of its kind, designed to empower members who are homebound or have limited mobility through easy access to the tens of thousands of SKUs carried by national retailers. “This partnership underscores our commitment to improving access to fresh, healthy food for those who need it most,” said Abhi Ramesh, Founder and CEO of Misfits Market. “By providing NationsBenefits members with a seamless shopping experience and doorstep delivery, we’re empowering individuals to prioritize their health while supporting our mission to eliminate food waste.”

Michael Parker, co-CEO of NationsBenefits, emphasized the program’s benefits: “The NationsBenefits Marketplace is an innovative solution to drive efficiencies for food retailers and health plans, while providing greater access to members purchasing eligible healthy food. Partnering with Misfits Market allows us to enhance food equity and improve access to fresh, nutritious food, especially for those in underserved communities or with limited mobility. It also simplifies the use of flex card benefits, delivering healthy food and OTC products directly to members' doorsteps, all while supporting local community health plan members in prioritizing their health outcomes." Nearly 1 in 10 Americans face food insecurity, with many lacking consistent access to fresh, healthy food. This partnership not only helps solve that but also represents our shared commitment to improving health outcomes and making nutritious food more accessible, ultimately transforming communities nationwide by bridging gaps in fresh food availability and enhancing convenience for all members.

‍Misfits Market Rx Grows Exponentially
‍Misfits Market Rx is designed to improve food access and help members personalize nutrition options with the overall goal of advancing health outcomes. Powered by the Misfits Market platform, the online grocer that reduces food waste and has made fresh food more accessible to hundreds of thousands of Americans. With doorstep delivery to more than 40,000 zip codes, our full-service options address social determinants of health in areas impacted by food apartheid.

“2024 was a year of tremendous growth for Misfits Market Rx. Shipments on the platform grew more than 250%, with revenue increasing more than 300%,” said Ramesh. “To start 2025, we now reach millions of members on the NationsBenefits platform, and we will continue to add new partners throughout the year. We are committed to helping health and wellness organizations, NGOs, benefits providers, and more to deliver tailored food solutions that can scale quickly using our supply chain and infrastructure.”

‍About Misfits Market
‍Misfits Market is the direct-to-consumer online grocer that reduces food waste and makes shopping for sustainable, high-quality groceries easier and more affordable. The company has created the first-of-its-kind food value supply chain focused on building relationships with farmers, distributors, and producers to eliminate food waste while expanding food access. Misfits Market delivers rescued and upcycled foods as part of its full selection of groceries to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2024, the company launched Fulfilled by Misfits, a dedicated B2B service for perishable brands to store, pick, pack, fulfill, and deliver their products nationwide via Misfits Market’s logistics platform. To learn more and order your first box, visit misfitsmarket.com or follow Misfits Market on Facebook, Instagram, andYouTube. Download the Misfits Market app on iOS and Android.

‍About NationsBenefits
‍NationsBenefits® is a leading provider of supplemental benefits, fintech solutions, and outcome improvement solutions to the healthcare industry. NationsBenefits partners with managed care organizations to provide innovative healthcare, data analytics, gap closure, and fintech solutions aimed at driving growth, reducing costs, and delighting members. Combining its cutting-edge technology with targeted retailer partnerships, NationsBenefits empowers health plans to deliver impactful supplemental benefits to optimize member experiences and drive better health outcomes. By simplifying processes to make smarter choices and expanding access to benefits solutions, NationsBenefits aims to improve each of its members’ quality of life through its revolutionary and comprehensive suite of offerings. To learn more, visit NationsBenefits.com.

‍*The Benefits Mastercard® Prepaid Card is issued by The Bancorp Bank, N.A.,Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Card can be used for eligible expenses wherever Mastercard is accepted. Valid only in the U.S. No cash access.